What does the Push Enabled filter segment?

The Push Enabled filter segments users based on their status regarding push notifications for the entire app group. When this filter is applied, it identifies users who have not only opted in to receive push notifications but also currently have those notifications enabled. This means they can receive messages or alerts sent through the push notification system across the different applications within that group.

In this context, the focus is on a broader reach, encompassing all users across the entire app group rather than limiting it to any specific app or condition, such as only those currently active in the app or those subscribed to specific notifications. This segmentation allows marketers and product teams to target users effectively, ensuring that communications reach those who are fully engaged and available to receive the messages being sent.