What does the Braze SDK do?

The Braze SDK is primarily designed to facilitate the collection of data from consumers' devices. This encompasses tracking user interactions, engagement metrics, and other valuable behaviors that help businesses understand how consumers interact with their applications or services. The data collected can include user activities, preferences, and event triggers, allowing companies to develop more tailored marketing strategies and improve their app experience.

While the capability to export data to external systems exists, the core function of the Braze SDK hinges on its ability to collect data in real time. The insights gained from this data are crucial for enabling brands to enhance user engagement through targeted messaging and personalized campaigns. It’s important to recognize that while the SDK does cater to messaging and integration with other systems, its fundamental role in data collection significantly defines its purpose within the Braze platform.