What does the “Automatically collected integration” type in Braze allow integrators to do?

The “Automatically collected integration” type in Braze is designed to facilitate the seamless gathering of user data without requiring manual intervention from the integrator. This type allows integrators to collect standard user engagement data automatically, which is crucial for powering analytics and personalized messaging.

Additionally, this integration type supports the collection of custom data alongside the automatically collected data. This means that while standard data like user activity, sessions, and events are automatically tracked, the integrator also has the flexibility to enrich this dataset with specific user attributes or custom events tailored to their unique business needs. This capability enhances the overall data quality and depth, enabling a more robust understanding of user interactions and preferences.

The other choices do not accurately reflect the functionality of the “Automatically collected integration.” The option indicating the ability to disable data collection is contrary to the nature of this integration type, which is fundamentally about enabling data collection. Similarly, options suggesting minimum data benefits or complete opt-out imply limitations or restrictions that do not align with the intent of facilitating comprehensive data collection through this automated process.