What category does a user's email fall into according to Braze data categorization?

A user's email falls into the Standard Attribute category in Braze data categorization because it is a predefined attribute that is commonly used across users for purposes such as authentication, segmentation, and personalized communication. Standard Attributes in Braze are typically essential data points that help in identifying and managing user profiles consistently.

In contrast, out-of-the-box data refers to built-in metrics and insights provided by Braze, but these do not specifically pertain to individual user data like email. Custom Events are unique actions that users can take within an app or service, while custom attributes are user-defined data points that can be tailored to specific needs beyond the Standard Attributes. Therefore, the designation of a user's email as a Standard Attribute indicates its universal relevance and importance in user management within the Braze platform.