What are the first steps in building a canvas in Braze?

The first steps in building a canvas in Braze involve the Entry Step and the Entry Wizard. This is a critical initial phase where you define how users will enter the canvas experience. The Entry Step allows you to determine the triggers or conditions under which users will enter your campaign. The Entry Wizard guides you through the process of configuring these entry conditions, enabling you to set criteria based on user attributes or behaviors.

By focusing on the Entry Step and Entry Wizard, you're laying the groundwork for tailoring the customer journey effectively. This ensures that the subsequent actions within your canvas are targeted correctly and enhance user engagement. Understanding the pathways through which users can enter a canvas is essential for executing well-planned and effective campaigns in Braze.