What are in-app messages in Braze?

In-app messages in Braze are designed to enhance user engagement by providing real-time communication directly within a mobile application. These messages appear while the user is actively using the app, allowing for contextual messaging that aligns with the user's current experience or actions. This approach helps in driving user interaction and improving the effectiveness of the message since it is presented in the environment where users are already engaged.

In contrast to other options, in-app messages are specifically tailored to be part of the app experience rather than external communications (like emails) or alerts that require user action (which may not necessarily enhance the in-app experience). This targeted approach benefits user retention and satisfaction by delivering relevant information, updates, or prompts in an unobtrusive manner while users navigate through the app.