What action is indicative of a user demonstrating high engagement?

A user demonstrating high engagement can be seen through performing high-value actions that lead to conversions. This indicates that the user is not only interacting with the content or services provided but is also progressing through the conversion funnel to complete desired actions, such as making a purchase or signing up for a service. Such behaviors often signify a commitment to the brand or product, reflecting a deep interest and proactive involvement with the offerings.

In contrast, while reading email newsletters regularly can indicate interest, it does not necessarily translate into engagement that leads to conversions. Visiting a website without making bookings shows some level of interest but lacks the commitment required for high engagement. Abandoning carts frequently suggests frustration or indecision, which is counterproductive to demonstrating engagement. Thus, the act of completing high-value actions represents the peak of user engagement as it connects directly to measurable outcomes for a business.