The email channel can be used to deliver campaigns to all users in Braze as soon as they are authenticated. What is the correct statement regarding this claim?

The claim that the email channel can be used to deliver campaigns to all users in Braze as soon as they are authenticated is incorrect because users must provide their consent to receive marketing communications via email. In many jurisdictions, regulations like GDPR and CAN-SPAM require that users opt in before receiving promotional emails. Therefore, it is not automatically permissible to send emails to all authenticated users; consent is a significant factor that must be taken into account.

In this context, only users who have actively opted in will be the recipients of email campaigns, ensuring compliance with legal and ethical standards regarding communication preferences. This understanding is essential for practitioners to effectively utilize the email channel while respecting user privacy and preferences.