Shoppers who demonstrate consistent purchase behavior mostly during promotions are generally described as what type of users?

Shoppers who show consistent purchase behavior primarily during promotions are described as active users. This designation reflects that these shoppers engage with the brand or retailer regularly, but their purchasing is closely tied to promotional incentives. Active users are responsive to marketing strategies and discounts, which encourages their participation and continued interaction with the brand.

The focus of this category is on the frequency of purchase behavior, rather than emotional connection or brand allegiance, which are usually characteristic of loyal users. While they do engage frequently, their motivations are often more based on the immediacy of promotions rather than a long-term commitment to the brand itself. Thus, while they may spend frequently during sales events, it does not necessarily indicate loyalty, which is why this choice is spot on for shoppers who respond actively to promotions.