Shoe size and favorite color are classified as what type of data in Braze?

Shoe size and favorite color qualify as custom attributes within the Braze platform because they represent specific characteristics or preferences associated with individual users. Custom attributes allow brands to collect and store unique data points about their audiences that go beyond standard user identifiers, providing deeper insights into user behavior and preferences. This personalized data can be leveraged for targeted marketing, tailored messaging, and enhanced customer engagement.

Custom events and custom purchase events relate to specific user interactions or transactions, not individual user characteristics. Out-of-the-box data refers to standard data points that are automatically tracked and do not include personalized or user-specific attributes. Hence, custom attributes are the right classification for shoe size and favorite color, as they provide flexibility in storing and utilizing user-specific information.