Push tokens for Braze Push Notifications are generated by which entities?

Push tokens for Braze Push Notifications are generated by push service providers, which are the entities responsible for managing the delivery of push notifications to devices. These providers, such as Apple Push Notification service (APNs) for iOS devices and Firebase Cloud Messaging (FCM) for Android devices, provide a unique token for each device when an app registers for push notifications. This token is essential for sending notifications to specific devices within an app.

The Braze platform relies on these tokens to facilitate communication and ensure that push notifications are delivered accurately and effectively to the right users. Each token corresponds to a specific device and is used by Braze to target notifications to users who have opted in to receive them. This process ensures that the messages reach the intended recipients while maintaining user privacy and consent.