Is it true that the Braze CSV import capability allows importing any historical data?

The Braze CSV import capability is specifically designed to import certain types of data, primarily focusing on user-related information. This means that while the system allows for the import of user data, it does not extend to all historical data from external sources or systems. The purpose of this limited scope is to ensure data integrity and structure within Braze's environment, which is critical for effective engagement and communication strategies.

Importing user data typically includes attributes like user IDs, email addresses, or subscription statuses, which can be crucial for targeting and personalization in marketing campaigns. However, this does not encompass the entirety of an organization's historical data, such as transaction records or other custom data sets that are not part of user attributes. Therefore, stating that the CSV import capability allows importing any historical data is misleading, as it only pertains to user-related information.