In the context of customer segmentation, what defines a lapsing user?

A lapsing user is identified as someone who has engaged with a service or product in the past but has ceased to do so recently. This definition aligns closely with having previously booked travel but not continuing that behavior over time. Recognizing this category is crucial for businesses, as it typically indicates that the user has lost interest or has found alternatives. By monitoring lapsing users, companies can strategize on how to re-engage them through targeted marketing campaigns, personalized offers, or improvements to the customer experience. The focus on previous engagement followed by a noticeable decline in activity is what distinctly characterizes lapsing users in customer segmentation.