In Braze, what does user archival refer to?

User archival in Braze refers to the process of managing user data for both inactive and dormant users. This concept is crucial for maintaining an efficient and effective user database, ensuring that marketing efforts are focused on active, engaged individuals while also managing the information of those who have become less active or have not engaged with the platform for an extended period.

By including both inactive and dormant users in the archival process, businesses can better understand their user base, segment their audiences effectively, and optimize re-engagement strategies. Inactive users may not have interacted with the app or platform for a significant amount of time, while dormant users might have previously engaged but have since become less active. Archiving these users helps keep the user list clean, facilitating targeted outreach to re-engage or nurture such individuals based on their past behaviors or preferences.

The other choices do not encompass the full scope of user archival, as they either limit the definition to only one type of user status or exclude relevant groups entirely.