In Braze, a user’s dietary restrictions would be classified under which type of data?

In Braze, a user’s dietary restrictions would be classified as a Custom Attribute because it represents a specific piece of user data that isn’t generally included in the standard set of attributes provided by the platform. Custom Attributes allow businesses to tailor their user data to fit their unique needs, capturing information that is relevant to their audience and operations.

For instance, dietary restrictions are not universally applicable to all users and may vary significantly between individuals. By utilizing Custom Attributes, companies can gather and store this pertinent information efficiently, enabling personalized messaging and experiences. This capability enhances user engagement, as businesses can send targeted communications based on these individual preferences.

Standard Attributes consist of predefined data points that apply broadly across all users and do not allow for the granularity needed for specific custom requirements. Filtered Events pertain to actions taken by users and are not descriptive of user preferences or characteristics. Transactional Data involves records of specific transactions or activities and does not reflect generalized attributes like dietary preferences. Therefore, Custom Attributes are the most appropriate classification for capturing user-specific preferences, such as dietary restrictions.