If a push notification brings a user back to an app after a week of inactivity, what could this indicate about the user?

The scenario of a push notification successfully bringing a user back to the app after a week of inactivity can indicate that the user is actually lapsing. The term "lapsing" refers to users who have previously engaged with the app but have recently reduced or stopped their activity. The fact that they responded to a push notification suggests they still have some interest in the app, even if their engagement has diminished over time.

While a user returning after a period of inactivity might seem like they are active, their prior week-long break indicates a decrease in their regular use. Thus, it shows that the user is not consistently engaging with the app, further supporting the idea that they are in a lapsing state rather than fully active or loyal. The push notification serves as a trigger that could potentially reinvigorate their usage, which is a common approach to re-engage users who may be on the verge of becoming inactive or have yet to reach inactivity.