If a previously inactive user logs a session today, what user lifecycle stage are they in?

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When a previously inactive user logs a session today, they transition into an "Active" user lifecycle stage. This classification is based on their recent behavior, specifically their engagement with the platform after a period of inactivity. The active stage signifies that the user has returned and is engaging with the product or service, indicating renewed interest or activity.

In contrast, "Loyal" users typically demonstrate consistent and ongoing engagement over an extended period, while "Lapsing" users are those who are at risk of becoming inactive again due to reduced interactions. Lastly, "Inactive" users have not demonstrated any engagement for a significant time prior to this session. By logging in today, the individual no longer fits the inactive profile and moves into the active category.

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