How is a lapsing user defined?

A lapsing user is typically defined as someone who has engaged consistently in the recent past but has not interacted with the product or service in a specific recent timeframe. In this scenario, identifying "a user active in preceding weeks but inactive for the last two weeks" captures the essence of someone who is beginning to disengage. This definition reflects a transitional state where the user is not yet fully inactive but shows signs of potential lapse in their engagement.

This approach helps in targeting users who might benefit from re-engagement strategies. Understanding lapsing users is crucial for businesses wanting to maintain user retention through effective communication and marketing campaigns designed to encourage re-engagement before the user becomes completely inactive. The other options do not adequately capture this transitional phase, either categorizing users as still active or defining them as inactive without recognizing their recent activity patterns.