How does Braze allow you to use Connected Content?

Braze enables the use of Connected Content primarily by allowing you to insert information that is accessible via API. This capability allows marketers to dynamically pull in real-time data from various sources, ensuring that the content sent to users is both timely and relevant. For instance, you can personalize messages with information such as the user's recent purchase history, account status, or even live data updates. This not only enhances the user experience but also increases engagement rates by providing content that feels personal and pertinent to individual users.

In contrast, the other options focus on different functionalities within Braze. Customizing email templates relates to static or pre-defined content rather than dynamic, data-driven content. Designing web applications is more about developing the platforms on which communications are delivered, while creating push notifications involves the methods of sending messages rather than the dynamic capabilities inherent in Connected Content. Overall, the strength of Connected Content lies in its integration with APIs to deliver tailored, relevant content in real-time.