Can users enter the journey defined on a canvas without meeting the target audience criteria?

The correct response is that users cannot enter the journey defined on a canvas without meeting the target audience criteria. In a well-structured customer journey, the target audience criteria are essential because they ensure that the right people engage with the specific messaging, content, or actions designed in that journey.

Target audience criteria are typically set based on attributes such as demographics, behaviors, or specific engagement metrics. This targeting is critical for personalizing communication and optimizing the effectiveness of marketing campaigns. If users do not meet these criteria, they are not part of the intended audience for that particular journey, which would likely diminish the overall effectiveness of the marketing efforts.

Additionally, enabling anyone to enter the journey without regard to the audience criteria could lead to irrelevant experiences, decreased engagement rates, and wasted resources. Maintaining these standards helps organizations focus their efforts on the segments most likely to respond positively to their initiatives. In summary, adhering to target audience criteria is vital for shaping meaningful interactions and achieving campaign objectives.