Are out-of-the-box data automatically captured by the Braze SDK?

The Braze SDK is designed to automatically capture a variety of out-of-the-box data from user interactions without the need for manual configuration. This automatic data collection includes essential user data such as app usage, user preferences, and engagement metrics, which are crucial for creating and optimizing customer engagement strategies. By eliminating the need for manual data capture setup, Braze allows practitioners to focus on utilizing the insights gained to improve marketing and user experience efforts effectively.

This capability ensures that as soon as the SDK is integrated into an application, essential user data is readily available for analysis and use in targeted campaigns. This feature enhances the efficacy of customer engagement efforts by providing timely and relevant insights based on user behavior from the moment the application is in use.