Are custom attributes and custom events found in the same panel on the user profile in Braze?

In Braze, custom attributes and custom events are indeed not found in the same panel on the user profile. Custom attributes are specific characteristics assigned to a user that can be used for personalization, targeting, and segmentation, and are typically accessed in their dedicated section. On the other hand, custom events represent specific actions taken by users within your application and are tracked separately.

Organizing them in distinct panels helps maintain clarity between user attributes and user actions, allowing marketers and analysts to more effectively manage their data and create insights based on what users do versus who they are. This separation also allows for more focused engagement strategies based on segments defined by these different types of data.